AFTERNOON KEYNOTE:
Lessons from the Front Line: Implementing Virtual Social Environments at IBM
Virtual social environments are examples of converged spaces, where virtual world affordances, new collaboration/community tools, new measurement options, play, immersion, culture and presence collide into a new and rapidly changing medium. Creating compelling and measurable learning experiences is already difficult work. Adding the complexity of the emerging Metaverse is similar to juggling several new languages and technologies at once. Chuck Hamilton has skillfully led the charge in successfully applying virtual technologies at IBM. He will share a number of Enterprise Learning and Collaboration applications that have been implementations at IBM, and the lessons he has learned along the way about how to successfully Cross the Chasm.
Chuck Hamilton, Center for Advanced Learning, IBM

Redefining Design: It is Not about Being There, It is about DOING There
One of the core differentiators of virtual worlds is Agency. Avatars can act and interact within a virtual space with much more facility than in previous collaborative software offerings. This session will demonstrate through case study application how design around “Doing” differentiates 3D.

3D learning and collaboration experiences must leverage interactivity where decisions have to be made collaboratively, and consequences experienced collectively. Without engagement and feedback, the learner tends to diminish their experience, loose energy and motivation. The design approach must keep participants making decisions and responding to changes in their environment. Designs must also incorporate the appropriate level of challenge, start easy, and make it harder. These are the ways to go beyond being, and into the world of doing. In exploring these case studies, participants will understand concrete design problems for creating virtual worlds that change human performance through interactivity and measurement.
Randy Hinrichs, Chief Executive Officer, 2b3d (moderator)
Emily Chung, Mgr, Scalable Learning Solutions, WWSE - Sales Force Development, Cisco
Maribeth Black, Senior research Scientist, FX Palo Alto Laboratory (a subsidiary of Fuji Xerox)
Celeste DeVaneaux, IT Project Manager, Club One

Speed Sharing: Six Business Value Success Stories in 60 Minutes!
Koreen Olbrish will moderate a rapid-fire speed sharing session that provide an overview of successful virtual world implementations and share the results of evaluations for those implementations.

Each presenter will have 7 minutes to share their case-studies in the following structured format: (1) The Business Problem, (2) The 3D Solution, (3) And the Business Results. Following the Rapid-Fire Speed-Sharing, Koreen will engage the audience in a lively Q&A session.
Koreen Olbrish, CEO, Tandem Learning
Ken Hudson, Managing Director, Virtual World Design Centre, Loyalist College
Jennifer Swayze, Project Manager, i-link Global Talent Management, Johnson & Johnson
Caroline C. Avey, Learning Strategist, ACS Learning Services

Lessons from Metanomics: From Silicon Alley to Wall Street
Metanomics is a popular weekly broadcast focusing on the serious uses of virtual worlds. Over the years, Rob Bloomfield has had the opportunity to interview a number of enterprise virtual world luminaries and pioneers. The lessons drawn from building a community of technology enthusiasts has allowed Rob to develop a highly successful initiative directed at the techno-indifferent: a new broadcast serioes funded by the Financial Accounting Standards Board that brings academic researchers and policy makers into Second Life each week to discuss the arcane accounting issues so essential to our global economy.

We will open this session by “interviewing the interviewer” and soliciting Rob’s take on where he thinks the industry is on the adoption curve and what he believes needs to happen to reach Wall Street (and Main Street).

Metanomics has expanded from a "live discussion" in a single virtual environment to one that is broadcast across multiple media, reaching hundreds of viewers for each broadcast and thousands more across a half dozen distribution channels. Community engagement is facilitated by thousands of views and interactions across Twitter, Facebook, Plurk, and other social media platforms. "Under the hood" of Metanomics is a set of social networking tools that makes it a model for how enterprise and educators can create a platform for community development and engagement that combines virtual world technology with social media.
Robert J. Bloomfield, Nicholas H. Noyes Professor of Management, Cornell University
Doug Thompson, CEO, Remedy Communications

Integrate or Evaporate: Plugging 3D into the Enterprise Infrastructure
No technology can stand-alone in isolation for very long. The industry is rapidly progressing from single point-solutions to validate the benefits of 3D affordances for learning and collaboration to needing to integrate this technology with the existing enterprise infrastructure.

In this panel, Brian Bauer will lead a discussion on how these enterprises have integrated 3D with other technologies to better solve business problems. He will also probe on the issues that these integration pioneers experienced and what the industry needs to do from a technology perspective to overcome enterprise integration issues. 
Dr. Renate Fruchter, Director of the Project-Based Learning Laboratory, Stanford University
Karen Keeter, Marketing Executive, IBM Digital Convergence EBO
Nicole Yankelovich, Collaborative Environments, Project Wonderland Lead, Sun Microsystems
Cindy Pickering, Intel
Brian Bauer, Managing Partner, Étape Partners LLC (moderator)